ART DIRECTION

Visual story telling for brand activations, private events and editorial shoots. From concept development and ideation to on-site styling and creative direction. Each project is designed to create immersive, visually compelling experiences that leave a lasting impact.

Close-up of a menu card on a table setting with a spoon on the left. The menu includes dessert options like nutmeg pavlova and classic apple tart. The brand name "COACH" is visible at the bottom.
A single peacock feather in an ink bottle displayed on a white pedestal against a minimalist white background.
Dimly lit elegant dining table with floral centerpiece and deer silhouette decoration on wall.
Rustic floral display with peach roses, greenery, and hanging lanterns on a wooden table in a bright room.
Tattooed chef wearing a dark headband, holding a knife vertically on a wooden board, surrounded by various fruits and vegetables, including pomegranates, cabbage, and greens, against a black background.
Fire performer exhaling flames while another sits nearby in a carnival setting, surrounded by string lights and colorful decorations.
Autumn leaves with a cylindrical wooden object hanging in the foreground.
Two people riding camels in a desert at sunset with a guide walking beside them.

CREATIVE Services

  • Developing a suite of original ideas and visual narratives that shape a project’s direction. Through brainstorming, mood boards, and scamps, I bring these initial ideas to life and create a clear, cohesive vision.

  • You’ve got the concept, but can’t quite visualise it. My art direction service takes existing or approved concepts and transforms them into reality through mood boards, illustrative scamps and mud map plans. Working within the brief and budget parameters, whilst ensuring everything aligns with the creative vision and brand essence.

  • You’ve got the concept and art direction, but you need a creative eye to oversee the final stages. My on-site styling service involves curating and arranging visual elements in the proposed environment, from selecting and sourcing props to briefing suppliers. I ensure everything aligns with the creative vision, enhancing the overall aesthetic and ensuring a cohesive, polished result.