EMPORIUM OF ODDITIES

HENDRICK’S GIN

This Hendrick's activation at the Spectrum Now Festival in Sydney provided an immersive Victorian abandoned circus inspired experience. Attendees engaged with mixologists in period attire and enjoyed theatrical photo opportunities and displays that highlighted the brand's history and distillation process.

In collaboration with Yakusan Brand Experience

Sign reading "Hendrick's Emporium of Oddities" with decorative flowers and greenery, outdoor setting.
Two performers in a circus setting, one blowing fire while the other watches and holds torches. Both are wearing decorative costumes. String lights and a sign in the background.
A decorative wooden booth labeled "Hendrick's Portal of the Peculiar," adorned with an eye symbol on top, decorative lights, green vines, and floral designs. It's set outdoors in a grassy area with trees in the background.
Vintage Dodge truck overgrown with greenery and flowers.
Hendrick's Gin bottle on a metal stand with a magnifying glass, next to a white teapot and teacup with matching designs, placed on straw outdoors.
Colorful carnival sign with light bulbs, surrounded by greenery.
Outdoor festival scene with a crowd around a string-lit bar at night, featuring hay bale seating and a tree in the foreground.
Decorative outdoor booth featuring a Hendrick's sign with roses and greenery, string lights above, surrounded by trees.
Outdoor event with a decorated sign reading 'Infusions of Extraordinary Intrigue' surrounded by plants. Background shows colorful murals, trees, string lights, and a grassy area with straw bales.

  • Developing a suite of original ideas and visual narratives that shape a project’s direction. Through brainstorming, mood boards, and scamps, I bring these initial ideas to life and create a clear, cohesive vision.

  • You’ve got the concept, but can’t quite visualise it. My art direction service takes existing or approved concepts and transforms them into reality through mood boards, illustrative scamps and mud map plans. Working within the brief and budget parameters, whilst ensuring everything aligns with the creative vision and brand essence.

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