ABOUT ME…

I’m a conceptual creative, art director, and illustrator drawn to visual storytelling, human connection, and crafting meaningful experiences. I thrive on that flicker of an idea - the one that takes on a life of its own, growing into something bigger, whether it’s a brand activation, an immersive event, or an illustration that resonates.

My approach is a balance of thoughtful aesthetics and bold creativity, shaping work that feels both refined and dynamic. Whether I’m building out big, impactful concepts, sketching expressive line work, or transforming a space through styling, I bring a strong sense of intention, detail, and storytelling to everything I create.

Having worked in below the line and experiential marketing across London and Sydney for the past 15 years, I've had the privilege of collaborating with globally recognised brands, adapting strategies to fit diverse audiences and markets. I’m energised by the challenge of cracking a tough brief, enjoy working with others to bring ideas to life, and believe the most powerful concepts often begin with a single, simple spark.