The awakening

HENDRICK’S GIN

A unique concept to bring to life the delightfully peculiar world of Hendrick's as an immersive live experience. An interactive and theatrical journey through a series of unexpected scenarios, intricately themed rooms, unusual performances and superbly crafted Hendrick’s drinks.

In collaboration with Yakusan Brand Experience

Person dressed in vintage-style clothing holding a red rose in front of a decorative backdrop with "Hendrick's The Awakening" text and floral designs.
Hendrick's gin bottle with glasses of cocktails garnished with cucumber on a wooden bar.
Vintage-themed room with a man behind a Hendrick's Gin cart, surrounded by plants, a soft chair, and decorative elements.
Vintage-themed room with wood paneling, patterned wallpaper, and rustic furnishings. A fireplace with candles, bookshelves with glassware, a globe, a floor lamp, couch, and a potted plant are present, creating a cozy and classic atmosphere.
People entering a fireplace in an escape room setting
Dimly lit room with a shelf of books and a figure in white holding a glowing light in the center.
People exploring a dimly lit room, one holding a candle, in front of a decorated bookshelf.
Two people in vintage-style attire in a dimly lit room with crates and a rose.
Art class with nude model; several students sketching on easels.
Art studio with a male model wrapped in a silver robe, standing among easels with blank canvases and a wooden stool. The room is dimly lit.
A table cluttered with vintage glass bottles, paintbrushes, old papers, and a camera in a rustic setting.
Silhouetted people in a dimly lit room, appearing to engage in conversation under spotlights.
A dimly lit room with a group of people gathered, some wearing costumes, including one person in mime makeup. The room has industrial features with metal shutters. Overhead lighting illuminates the scene, with an exit sign visible above.
Person with theatrical makeup and costume in an industrial-style interior with shelves of jars, bottles, and potions, along with scattered fruits and laboratory equipment.
A woman laughing at a person in theatrical makeup and a costume in an industrial-themed room with an audience. The scene includes a vintage-looking machine and several people in similar costumes.
A person dressed in Victorian-style clothing and makeup holding a teacup, standing in an industrial setting with another similarly dressed individual in the background. The scene is dramatic, featuring dim lighting and theatrical makeup.
Five people dressed in vintage, theatrical costumes with clown-like makeup, stand posed in an industrial setting with white brick walls and rows of simple beds.
People at an event taking photos of performers in theatrical costumes and makeup.
Hendrick's Gin cart with teacups and a person in vintage clothing, possibly a server, holding a bag in the background.
People in a room with metal beds, one person dressed as a clown, others sitting or lying on beds.
Group of people having a whimsical tea party in a room with hospital beds, one person dressed in eccentric attire, including striped socks and gloves, interacting lively with the others seated on the beds.
Person wearing gloves appears to perform a trick or procedure on a woman holding a smartphone, with others in theatrical makeup in the background.
Person pressing a service bell protruding from a wall, with audience seating in the background.
Grungy room with an old bathtub, hanging clocks, and exposed light bulbs.
Room filled with red rose petals and mirrored walls reflecting a person taking photos.
Vintage telephone on wall-mounted shelf, patterned wallpaper, overhead light
A dimly lit room with a wooden desk holding a vintage typewriter, a small green desk lamp, crumpled papers scattered on the floor, and a wooden swivel chair.
Dimly lit vintage-style bar with wooden furniture, red curtains, and decorative glassware on display. Bar stools and tables are arranged on a patterned rug. Two people are behind the counter preparing drinks.
Vintage study room with wooden walls, featuring a desk with a typewriter, an old telephone, and a lamp. There’s a mounted animal head, trophies, and books on a shelf. A large leather chair, potted plant, Persian rugs, and two framed portraits are pre
Hendrick's gin on a wooden tray with a beaker, glass, and card.

  • Developing a suite of original ideas and visual narratives that shape a project’s direction. Through brainstorming, mood boards, and scamps, I bring these initial ideas to life and create a clear, cohesive vision.

  • You’ve got the concept, but can’t quite visualise it. My art direction service takes existing or approved concepts and transforms them into reality through mood boards, illustrative scamps and mud map plans. Working within the brief and budget parameters, whilst ensuring everything aligns with the creative vision and brand essence.

  • You’ve got the concept and art direction, but you need a creative eye to oversee the final stages. My on-site styling service involves curating and arranging visual elements in the proposed environment, from selecting and sourcing props to briefing suppliers. I ensure everything aligns with the creative vision, enhancing the overall aesthetic and ensuring a cohesive, polished result.

CREATIVE Services